This is not just another iPHONE competitor. As the site describes - " If you see something interesting while out walking for instance, you take a photograph with your mobile phone, select the item of interest with the cursor and in real time preprocessed information on the object selected is sent to your mobile phone. "
Uses a technique called "angle sensing", this technique actually identifies the angle of the shot taken. Ofcourse this will take time to reach india. Read on